Website design is one of the foremost factors that build a website’s credibility and authenticity. Many aspects fall in the hierarchy of a website design. Yet, some of them are core to making a website compelling and aesthetic.
As stated in research,
“Web designers just have 50 milliseconds to make a good first impression.”
Time is running faster than before. It isn’t so?
A visually appealing website can make a difference. Designers have only a few seconds to get it to happen. To make it possible in minimal time, we have gathered some essential tips and ideas that can benefit a website design.
1. Keep Website Speed As The Top Priority
Website speed is the first and foremost impression from a website to its user. If the website does not open on time, everyone will bounce to the other (most probably your competitor).
According to research carried by Google back in 2017,
“The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.”
Google clarifies that website speed highly affects the bounce rate of a website. It should be your first plan to make your website speed faster and smoother. So, the customers can have a highly responsive and smoother experience on your website.
Speed is the fundamental factor in designing a website. If your website’s speed is having any issue, you must go and take prompt action to make it resolved because this is the fact that you can not ignore it at any cost.
2. The Visual And Interactive Design
UXBooth.com has a unique definition for visual design,
“The use of imagery, color, shapes, typography, and form to enhance usability and improve the user experience.”
Commonly, digital users pay more attention to visuals than a written object. The same goes for a website, the more appealing the visual design would be, the more attention it will get. Try to indulge the interactive techniques in the website that relate to your potential audiences’ interests.
Whether it is your homepage or any other web page of your website, it must have meaningful and appealing visuals that can design your brand’s goal and motives simplistically.
- Images must convey the goal of the products.
- Apply high-quality images.
- They should be simple yet creative.
- Highlight the product picture.
- Integrate your brand’s niche into your design.
3. Design The Navigation Easy and Responsive.
When customers come to your website, it is evident that they will not stay on a single page longer. To orderly manage the aspects of your website, you should strategically design the layout and sidebars for the menu. Use familiar structure and user-friendly language so that customers can easily navigate to all the sections of your website.
Your website navigation should be responsive enough to make the user approach the desired page within a minimum of three clicks. If the customers get confused in locating something on your website, it will directly hit your site’s bounce rate. Make sure to adjust the CTA (call to action) button smartly, so the customers experience smooth and friendly navigation during their online shopping journey.
- Make your company’s logo linked to the homepage: This website design idea is standard practice, saving the customer’s precious clicks. It would be very beneficial to utilize your logo as part of your branding techniques.
- Specify your menu: Whether opting for a formal flat list, hamburger menu, or anything else, your website menu should be straightforward to spot.
- Work on your footer: Users will see the footer of your website in the last; it’s a great idea to put all of your key links there. You can add the contact details, social media links, or any other pertinent links that visitors may need.
4. Must-Have A Mobile-Friendly Design
According to John Koetsier,
“We’ve Spent 1.6 Trillion Hours On Mobile So Far In 2020.”
We are residing in a society where living is not possible without mobile. Users expect to see the content exactly as they would see on a desktop or laptop. So, responsive and mobile-friendly design is a necessary element for every website.
Keeping this fact in mind, it has become superficial for web designers to design websites mobile-friendly.
Analyze your site’s mobile version while placing yourself in the user’s position and examine every page and activity.
Mobile-first indexing best practices
Google is applying the best practices of Mobile-first indexing. If you want your website the most loved among all, you must work on that aspect.
5. Design User-Friendly Readability
“Readability” covers how clear it is for people to understand words, sentences, and phrases. When your site’s readability is strong, users can quickly scan, or skim, through it.
Obtaining website readability is pretty easy; try these vital rules:
- Contrast is king: Sufficient balance between your text color and the background color is vital for readability. While your website color plan is likely to represent your brand colors, ensure there’s sufficient contrast between the elements.
- Large character size: Most people prefer to view smaller fonts. A standard rule of thumb for web design is to make your body text at least 16pt. That’s an excellent place to start, but keep in mind that this number ultimately depends on the fonts you apply on your website.
- Different Types of fonts: The catalog of typography offers many kinds of fonts at our end. You can select between serif fonts to sans serifs and many more.
- Specify the number of fonts: Avoid using more than three diverse typefaces throughout a single website design. Some projects may charge for more detailed font combinations, but too many mixed typefaces usually seem cluttered, misleading from your brand identity.
Closing Thoughts
Website design is a diversified matter and directly proportional to the success of your website. It should have a visual and inspirational effect on the viewers.
You can practice the preceding techniques to make your sites more effective, expertly serve your visitors, and increase your site’s conversion and other success resources. These tips and ideas can apply to all types of website design.
