Typography is the artistic way of arranging letters and text to have the content legible, prominent, and visually appealing to users. It involves font style, appearance, and structure, aiming to evoke certain emotions and communicate specific messages to the users. In a word, it is the only way to communicate with the customers on a website.
According to a Greek philosopher, Socrates,
“The way to gain a good reputation is to endeavor to be what you desire to appear.”
As you see, APPEARANCE MATTERS!
A Well Designed Typography Bestows a Website an Appealing Appearance.
While understanding the essentialness of appearance, no one can neglect the importance of typography in website designs. It plays an enormous role in the formation and the user’s experience of a website. It helps brands maintain consistency and supports the websites to look aesthetically engaging and thoroughly professional. It can make your website novel and empower it to stand out in the digital stream.
Top Typography Trends in 2021
Developers and designers use website typography to represent a brand’s identity and transmit the brand messages strategically in website design.
Here you can encounter the rising typography trends that are on the top list of 2021.
The Ageless Retro Fonts
You can never go wrong with stylish retro fonts. They are bold, with a tight range from older-looking serif fonts to more creative fonts that would have looked futuristic in their day. While there is a massive recall for the Retro Fonts, digital geeks prefer to discover new retro-influenced designs.
From the past 80s and 90 to the present, retro fonts have always become the most-wanted typographic tool for designers.
These fonts are the inspiration for the classical appearances of multiple fonts and are subtly modified to assist modish aesthetics.
Have some groove to your website with these mesmerizing Retro Fonts.
- Morro- Modern Retro Geometric Font
- Retrohols- Retro Condensed Font
- Cuppakara- Retro Cartoon Font
- Far Out- Free Retro Font
- Lenox-Bold Retro Font
The Evergreen Vintage Fonts
As we look into the hierarchy of the modern designs that are usually appealing to the viewers, the vintage fonts are not behind. These fonts are the inspiration for the classic ’80s and ’90s designs. They offer the visitors a great user experience and make them feel enjoyable while surfing the website and creating nostalgic feelings. They take you to the old classic age of designs.
These fonts are suitable for old-aged companies and startups as well who aim to access the history or heritage of an individual. This type of bond is beneficial to persuade the new clients.
Some of the trendy and enchanting vintage fonts are:
- Ansley Display
- Cast Iron Font
- Besteam-A Brush Font
- Duwhoers Brush Free Fonts
- Krinkes
Open Type Variable Fonts
Open type variable font is a font file possessing a continual range of design variations. It can store an entire typeface (font family) with an unlimited number of fonts available as samples. It can considerably shrink the combined size of data when mixed files are in use while at the same time minimizing page load times.
When you design a web page and renovate your website design, the traditional fonts may somewhat seem restraining. The use of variable fonts is an advancement expected to rise in 2021. New and old companies can take advantage of these artistic fonts, as they are versatile and appropriate for any computer anyone can use. Therefore, they are covering the top-tier list of 2021.
Some of the unique Variable Fonts are:
- Comfortaa
- Dosis
- Dancing Script
- Crimson Pro
- Fira Code
- Orbitron
Bold and Classy Sans-Serif Fonts
Sans-Serif typefaces have phenomenal credits in improving the readability and reading speed of long paras on a website, as they help the eye navigate a long line. They cover the simplicity and the essence of being modern. The prime characteristics of serif fonts convey minimalism and provide simple, clean lines that are the same width all around.
The clean, firm lines of sans serif fonts are the main attributes many web designers go for this font style in website design.
The prominent lines and sharp edges can display the stuff more clearly on a screen, increasing readability for users.
Sans serif fonts bestow a feeling of being relaxed, casual, friendly, and easily approachable. Companies who want their brands to become more lively and youthful seem to use sans serif fonts in designing their brand.
Some of the most wanted sans-serif fonts among web designers are:
- Apercu
- Futura
- Proxima Nova
- Founders Grotesk
Text-Image Fusion
Blending text with an image is when the text becomes merged with the image itself, and the duo becomes single. It is yet another strategy to catch attention and make the content visually appealing.
It is the art of combining layers of text and images, making users compelled to sort out where the photo ends and the text begins. It allows your website design to convince maximum users to stay longer on your website. Users, while surfing on your website, can have premium and exclusive feelings.
Many websites are now using this fusion to make their brand more distinct among others.
Evolved Brutalist
The main attributes of brutalist fonts are raw, scrap look, striking colors, and anti-traditional layouts. They can help brands create visual attention and a break from simple web design.
These days, many people are discovering/creating brutalist typography, and it has led a breath of fresh air to today’s typography trends. Brutalist fonts are gaining fame in the digital design world, from architecture to furniture and similar websites, offering a refined and energized feel.
These fonts are an excellent opportunity for web designers to design artistic websites portfolios or posters even, most of the vivid brands are implementing them in the website typography.
Your Brand And Typography
In most cases, your company’s name is the prime thing a user first notices about your brand. And the website typography you use for it can mark an inspiring and everlasting impact on the users. The right font style and color can immensely influence that they continue to interact with your company.
With 2020 behind now, we can look back and applaud the trends discovered this past year. With the latest updates in digital communication and a more thoughtful eye for analyzing message clarity, we all view the words a little closer than before. These emerging typography trends can help designers and developers create cheerful, clear, and engaging typography designs as we have enlisted in 2021.
You can determine what fonts are trending and most wanted and help yourself choose the right website typography.
